BYD has bought prominent slots on electronic scrolling pitchside advertising boards at the matches in Germany
BYD – an abbreviation of Build Your Dreams – has bought prominent slots on electronic scrolling pitchside advertising boards at the matches in Germany, which have all been broadcast on free-to-air television in the UK.That included England’s semi-final victory on Wednesday, for which ITV said a peak of 21.6 million people tuned into ITV1 and ITVX to watch, making it the most-watched television programme of the year so far.
“Rising traffic on the Auto Trader website across the four weeks of this tournament shows that there’s been a step-change in awareness of BYD little more than a year after they entered the UK market. The Seal is the model with the most advert views among all BYD cars on Auto Trader during Euro 2024 Its Auto Trader adverts have been the fourth-most viewed among EVs in that period, with the Tesla Model 3 in first place followed by the Ioniq 5 and the Kia EV9.