An in-house campaign design team—the same one responsible for the mug featuring a youthful photo of second gentleman Doug Emhoff—took note and used it as an opportunity to pounce on another trend cycle. By the end of Tuesday, a camouflage hat reading “Harris Walz” was posted to the campaign’s website. A Philadelphia-based printer whipped up a handful for the Walz family to wear at that night’s rally.
Last month, the campaign was ready and willing to jump on the bandwagon and have a “brat summer,” and now they’re getting in on the year’s other major pop music trend. It comes amid a larger reconfiguring of a symbol most associated with rural America. Roan’s hat is a tip of the cap to the singer’s upbringing in a small town in Missouri, but it has a cult status reflective of camouflage’s recent popularity on high fashion runways.