CBA shares: Commonwealth Bank’s anti-broker Digi Home Loan ‘not compelling’, Jarden analysts says

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The new mortgage product is not a credible threat yet to mortgage brokers, analysts say.

product is not a credible threat to mortgage brokers yet, analysts say, as the battle for borrowers gets off to a cold start.

“CBA’s pricing is reasonable but not compelling versus peers,” Mr Cai said, pointing out that interest rates on other digital mortgages were closer to 6 per cent. “The product features are somewhat restrictive,” he added. The digital home loan product is an effort to cut its reliance even further and is available only on CBA’s website. The bank has also increased the Hayne-era bonus limits, pushing its staff to originate more lending in-house and stay at the company rather than leaving to set up their own broker business.

 

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