“I don’t think there’s any question but that we’ve got to assume that this is a campaign cycle that will depend more on letter-writing, texting and phone calls than on door-knocking,” Casten said. “We’ll eventually get to the point where we’re doing campaigning again, but this is about the resources — the human resources — that we have right now to help people.”
Most often, campaigns are redirecting campaign staffers to aid work and stripping it, for now, of its partisan flavor. They are using their email lists to raise money for relief organizations in their states, deploying campaign volunteers to donate blood or using their phone and text programs to check in and connect individuals with necessary resources.
Down in Georgia, Fuller, who is running against a half-dozen Republicans for a seat held by retiring Rep. Tom Graves, explained in one TV ad that he was “activated to fulfill the oath I swore, to serve our country,” and the “mission this time: to contain the coronavirus,” over footage of him leaving his family.
Get in front of the narrative & direct the optics