The feisty upstart Barstool Sports in January sold a minority stake to casino operator Penn National Gaming.
Fox Bet hasn’t had much time to make its mark: the service only launched last September, and executives hope the new campaign lends the company the feel of having “swagger,” says Schneider. Fox isn’t aiming its efforts at regular gamblers. Instead, it wants to hook what it sees as a potential audience of of 40 million to 50 million non-bettors across the U.S. who might be enticed into taking part. “Sports betting is going to be a huge market, and we are sort of seeing it evolve right before our eyes, This is a big opportunity,” says Schneider, who joined the company after working on the launch of ESPN+ at Walt Disney.
The service is currently available in New Jersey, Pennsylvania, and Colorado, and executives expect to launch it in other markets as legislation allows. The company also operates a free-to-play “Super 6” game nationwide that can reward users with prizes as they make quick predictions about what might happen in six different games.
I really thought this was Drew Carey