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AT&T Mulls Sale of Digital-Advertising Assets (Report)

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Debt-laden AT&T is considering a possible sale of the digital-advertising assets it assembled as it prepared to acquire the former Time Warner for around $85 billion in 2018, according to a rep…

its former president of ad sales who was pushed out by AT&T after completing the company’s upfront sales efforts in 2019.

And yet, the company is expected to require expertise in digital advertising in the not-too-distant future. WarnerMedia is expected to launch an ad-supported version of its HBO Max streaming video service in 2021.

 

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So at this point basically AT&T just uses M&A to support its unprofitable phone habit, right?

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