Citigroup wins deal to offer credit cards for Wayfair, edging out rival Alliance Data Systems

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Credit-card issuers have been fiercely jockeying over multi-year co-brand deals as they offer banks a way to quickly tap into consumer spending at popular retailers.

Citigroup, which wrested the Costco card fromin 2016, similarly displaced Columbus, Ohio-based Alliance Data, a major provider of private-label cards that had previously offered a Wayfair card, according to a person with knowledge of the deal.

E-commerce businesses in particular have seen robust sales as the pandemic makes it harder to shop in physical stores. Online spending by Citigroup card users jumped almost 30% this year versus 2019, said Citigroup spokeswoman Jennifer Bombardier. "As retail continues to move online, we are thrilled to partner with Wayfair to provide customers with seamless, convenient financing," said Craig Vallorano, head of Citigroup's retail services business.

The Citigroup products include a store card that works only at Wayfair and its affiliated brands, and a co-branded card that works anywhere Mastercard is accepted, according to Bombardier. They both offer 5% in rewards on eligible Wayfair purchases and have a variable APR of 26.99%. The co-branded card also earns 3% at grocery stores, 2% on online purchases and 1% on all other transactions. Customers can use the cards to defer payments on larger purchases for 6 to 24 months, or finance payments for 24 to 60 months at a 9.99% rate.

 

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Women do help women to survive in the brutal men's world.

I guess they have the better kids I mean product.

Omg wayfair is trafficking children and teens and until they address it guess ill cxl my citigroup card

I don't want one

I wanna meet the person who shopped on Wayfair pre and continues to shop post-COVID. They are a rare type.

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