The biggest winners at the 2020 Emmy Awards won’t necessarily see their victories translate to more consumer interest in their shows, according to data collected Tuesday from market research firm Maru/Matchbox.
Sixty-one percent of respondents said they don’t already subscribe to HBO or HBO Max and are still uninterested in subscribing even after the network took the most awards this year with a whopping 30 wins. Sixty-five percent said they don’t watch Pop TV and have no interest in watching after “Schitt’s Creek” took home nine statues.
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