"IRRESPONSIBLE" Klarna adverts posted by four influencers have been banned over fears they "encouraged shoppers to boost their mood by using credit".
Klarna and influencers Bradley Harper, Claire Menary, Aisha Master and Yasmin Fatollahy denied the claims. MP Stella Creasy said: "I complained to the ASA about the adverts companies like Klarna use because – just as with payday lenders- pushing people to spend money to make themselves feel better is irresponsible.
There has been growing concern about the lack of regulation for buy now, pay later firms over fears it pushes customers into debt and they are unable to currently take complaints to the Financial Ombudsman Service.
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