Snap Turning Virtual Reality Into Real Money

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Heard on the Street: Snap is putting users in stores, and businesses on maps, virtually. Investors are giving it real credit.

to send one another fleeting selfies of their nether regions, think again. Snap Inc. is expanding in promising new directions.

Social-media stocks have all soared over the past year as the Covid-19 pandemic has forced the world to communicate virtually, but Snap’s performance stands out. Its shares have more than doubled over the past four months, besting both Twitter and Facebook during the news-heavy election season and even outshining Pinterest , which has blossomedSnap’s extraordinary run suggests that investors are valuing future potential over current performance.

Snap has been working to enhance its appeal to businesses beyond traditional social-media advertising. That potential seems to be coming into focus now with analysts increasingly eyeing the company’s innovation pipeline, which MKM Partners’ Rohit Kulkarni calls the best in social media. Snap said it has launched 15 different products and functionalities using augmented reality for businesses in just the first nine months of last year. A new marketing video released by Snap in December shows how Snapchatters can now virtually try on products such as shoes or nail polish. It also shows how users can physically scan a product’s logo to view information about it, including a tutorial on how to use it.

 

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LeaksBlockchain yo chico! You got any crumbs on Snap inc I know if anyone does its your crew.

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