Why are we so obsessed with K-pop culture?

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K-Pop and K-Drama, as the country’s content has become known, has seen a wave of global interest so much so that it has prompted Multichoice to dedicate an entire channel to it.

It is the kind of entertainment that Pyongyang can only dream about; the opportunity to enjoy music and drama beyond a Kim Jong Il military parade. South Korea’s television industry has been making significant global inroads since its deregulation in the 90s.

Like South Africa, Korean television emerged from a broadcasting duopoly to a mushrooming cable, terrestrial and on-demand streaming sector with its content slowly emerging as a major global influence. Most recently, the hitwas an adaptation of an originally produced Korean feature film. Now, South Africans will have the opportunity to indulge in everything Korean from 1 March when DSTV launches a new popup channel.

“We are continuously looking for ways to find and develop the best mix of content and value propositions that we can deliver to our customers who by their nature have different viewing needs. The appetite for Korean content has grown tremendously and this was a trend that became evident during the national lockdown. This was sparked by the global phenomenon known as Hallyu fever – also known as the Korean wave – which refers to the ever increasing global popularity of Korea’s cultural exports, which began with K-Pop music and now includes TV dramas, movies and skincare amongst others.”, a story about two women who share the same last name and the same romantic interest.

More to look forward to. A curious walkie-talkie sees conversation time-travel and connects a twenty-first century criminal profiler to a detective in 1989. Together, they solve crime in the hit Korean thriller. It is a daily broadcast during the week, late night, Monday to Friday.

 

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