a minority interest in the 5 billion pound fashion group’s Topshop, Topman, Miss Selfridge and HIIT brands . In return, ASOS will set up a click and collect service at Nordstrom’s 350 stores and sell those brands in some of them.
It looks like a relatively low-risk way for the 5 billion pound online group to expand stateside. Nordstrom offers a direct route to many American shoppers. And ASOS picked up the brands in question from the wreckage of Philip Green’s Arcadia empire for just 265 million pounds, making them a cheap guinea pig.
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