67% of SMEs adopting digital sales, Maybank survey

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KUALA LUMPUR: A Maybank survey of its borrowing SME customers reveals that 67% of the respondents have fully leveraged digital technology into their sales platform during Movement Control Order 3.0 (MCO3.0).

"MCOs and social distancing measures have steered SMEs to re-organise their business models, moving their operations online in order to remain in business and overcome disruptions in supply chains.

The Maybank survey undertaken in September and October 2021 was part of a broader exercise undertaken for non-retail and corporate customers in Malaysia, conducted to fully understand how MCO3.0 has impacted SME customers. The main respondents were from sectors such as wholesale and retail trade, real estate, manufacturing and construction.

On workforce management, some 80% of SMEs did not undertake any retrenchment. About 72% of respondents did not exercise salary cuts while the 28% that did cited shorter operating hours as the reason.

 

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