Creators turn to public shaming to seek compensation from brands they say don't credit them

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Creators turn to public shaming to seek compensation from brands they say don't credit them.

Designer Cecelia Monge found herself in a spat with Converse after she accused the shoe brand of using her designs, which she submitted in 2019, in its national park collection.

And that's why many creators, like Monge, are increasingly using social media to call out brands that they say aren’t properly crediting and compensating them. One of the more high profile instances occurred in 2020 with Epic Games, the parent company of the game Fortnite. Now, however, the company reportedly directly pays creators to use their viral dances, and includes attribution on the emotes’ listings in the game’s online shop,Coto did not immediately respond to NBC News’ request for comment.

Mucciolo, a Black artist who goes by studiomucci on Instagram and Twitter, is known for their whimsical, rainbow-emblazoned personal style. Their apartment, which they named Cloudland, featured pastel cabinets, vibrant furniture, and a smattering of rainbow accents.

 

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