The swimwear brand has big plans in the works.In the ultimate link-and-build scenario, Frankies Bikinis received an $18 million investment from Victoria’s Secret, announced on Friday, March 25. The lingerie giant has acquired a minority interest in the Los Angeles-based swimwear label, allowing founder and Creative Director Francesca Aiello to take her 10-year-old business to the next level.
“We will remain the Frankies you all know and love, with their support to bring you even more newness and continue to push the boundaries of this industry ,”. “[Victoria’s Secret] has taken such positive steps towards inclusivity and diversity, and together we are going to continue to bring a new wave of fashion and innovation into this industry.”
The new business deal is a smart move for Victoria’s Secret for a number of reasons. After experiencing its