WPP imitation shows THG deserves some credit for its Ingenuity

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WPP imitation shows THG deserves some credit for its Ingenuity CityComment

. Ingenuity is advancing rapidly. 200 live websites were using Ingenuity’s tech by the end of March and THG hopes to double that number by the end of this year. Sales over Ingenuity-run websites grew by nearly 50% in the first quarter, more than double the growth seen in THG’s next best performing division. The numbers are small but the momentum is notable., the advertising and marketing giant, is now getting in on the act.

 

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