While the excitement of the summer movie season is over, U.S. theaters are looking to reinvigorate interest in filmgoing with, a one-day event that will see participating locations sell movie tickets for prices as low as three dollars.
“After this summer’s record-breaking return to cinemas, we wanted to do something to celebrate moviegoing,” Cinema Foundation president Jackie Brenneman said in a statement. “We’re doing it by offering a ‘thank you’ to the moviegoers that made this summer happen and by offering an extra enticement for those who haven’t made it back yet.”
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