This is no Vodafail event: how Optus may ride out its data breach

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Interest in new Optus plans has softened since it left apparently open an API exposing sensitive customer data, but it’s far from a complete collapse, data shows.

Staunching customer losses is just one of the issues facing Optus CEO Kelly Bayer Rosmarin, who is also under fire for her involvement in other Australian company boards. Critics say she should bewhen the phone company apparently left an internet-connected API unprotected, allowing someone to download sensitive customer data.

“Our results are less than two weeks away, so we won’t be speaking about the commercial impacts before then,” an Optus spokesperson told the“While Optus hasn’t yet shared data or made statements around customer numbers or retention, I suspect this will be a topic covered off in commentary and data provided during our earnings call.

“These plans are ‘set and forget’ for most people, and unless there is an immediate service issue that directly affects people, typically consumers will just wait and see what happens, particularly if they’re not personally being targeted by any cyberattacks. Longer term, though, the data breach might mean Optus will face challenges attracting new customers, as well as holding on to its existing customers when their contracts come up for renewal.

 

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