It all added up to choices consumers considered as their leases neared expiration, according to Satyan Merchant, senior vice president and automotive business leader at TransUnion.“Should I turn it in and then try to go get a new lease? Well, number one, that new car wasn't there.
Indeed, the TransUnion study found so-called lease-to-lease loyalty increased for both manufacturer and make since 2019, while lease-to-loan loyalty declined over that period posing the challenge of customer retention. That's why dealers depend on what Merchant terms the flywheel of the lease, explaining, “it's when you get
Don't be greedy
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