In fact, month-on-month growth for Klook, in relation to Hong Kong bookings showed strong recovery since the country reopened for tourism at 230 percent, from December 2022 to January 2023, and continues with a double-digit growth for February and March.
In a large part, the digitalization of the tourism industry is boosting travel, noted Michelle Ho, General Manager for Klook Philippines and Thailand. Klook has digitized operations for partners in various island destinations, offering better booking experience and payment solutions for customers. This skips the need for travelers to exchange tickets upon arrival at the parks, improving their overall end-to-end booking experience which led to the sales in Q4 2022 doubling compared to the previous year.
The company has been present in the Philippines for five years and over this time, it has amassed close to 600 experiences and activities across 21 cities in the country, ranging from accommodations, entertainment, dining, and transportation.