The Future of UBS Rests With Credit Suisse Customers in Asia

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Can UBS make its acquisition of Credit Suisse work? A key factor is Asia, long seen as a main growth market—particularly for wealth management services to the ultrarich.

Executives at UBS Group AG, which until recently competed with rival Credit Suisse Group AG to win business from Asia’s biggest companies and richest people, must now tackle the thorny question of how toThat is just one conundrum facing senior executives at the banking giant following its acquisition of Credit Suisse for $3.25 billion,

orchestrated by the Swiss government. But it is a critical one for a bank that has long seen Asia as a key growth market, particularly for wealth management—where banks offer services to the ultrarich.

 

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