: “The Look isn’t just the garments you wear. It’s the way you put your makeup on, the way you do your hair, the sort of stockings you choose, the way you walk and stand. I wanted girls to move, jump, be alive!” There’s still no better way to capture the phenomenal energy of the teenage fashion rebellion she led in the 1960s.
She made A-line pinafores and popped turtlenecks under them, and came up with jazzy jersey colors in minimal shapes that jived with pop art. “The shop was constantly stripped bare,” she wrote. “You will find duchesses jostling with typists for the same dress.” They were clothes made for the flat-chested, narrow body-types of young people—a total revolt against the hourglass femininity that had dominated popular fashion since Dior’s New Look of 1947.
, he tells how Quant came to him with a problem about the show she was about to put on. “Vidal, I’m sick to death of all the chignons we’ve been using.” Sassoon jumped at it, telling her, “I’m going to cut hair like you cut material.” Quant sat down. Sassoon chopped off her hair into a precise five-point geometric bob in order to persuade her models to follow suit. It caused a sensation. “was the first model to appear.
An amazing symbol of fashion