that can be used through its mobile app, the latest move into an increasingly competitive rewards space.
“There’s millions of Canadians who are actively seeking better and accessible financial products,” said Markus Sturm, senior vice-president of digital, loyalty and consumer goods at Tim Hortons, which is owned by Restaurant Brands International. Canadian Tire rolled out its Triangle Mastercard rewards program a few years ago and in March announced a paid tier offering further enhancements to the program.
The credit card management will be fully embedded into the existing rewards app, said Sturm, including applying for the card and viewing statements. However, customers can also load the card to a digital wallet like Apple Wallet, he said, and they can also receive a physical card. Tim Hortons wanted to offer an inclusive financial product for people with limited or no credit history, said Sturm.
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