He predicts Twitter’s future could mirror Yahoo or Myspace. Though both sites still exist, their brand value has significantly declined. Twitter’s brand may be forever changed. — Photo by SEBASTIEN BOZON/AFP
Williams has tweeted sparingly since Musk’s takeover, and said little about the deal-or-no-deal rollercoaster and ensuing drama. He was joined on"The Circuit,” which premieres Thursday at 10pm New York time on Bloomberg Television, by Jason Goldman, one of the earliest members of Twitter’s founding team, whose views are more scathing.
Since Musk took over, Twitter has lost more than half its advertising revenue as brands stopped trusting the site to remove violent, pornographic and hateful content. Twitter also shed more than 75% of its employees, through layoffs and resignations. The site has been roiled by technical difficulties, including during a recent launch of Florida Governor Ron DeSantis’ campaign for president.
"I’m not mad at Jack,” Williams said."I think he made a mistake....He cares so deeply... but I'm guessing it's not going the way he was hoping.” There’s also grief that under Musk, Twitter will never be what it once was, even if it was far from perfect."Twitter is a unique jewel on the internet and in the world, and there's nothing quite like it,” said Erik Berlin, a former engineering manager."Having a single space where you can tweet at your congressperson and there's a good chance they'll see it and there's a chance they'll reply – That's not happening on Facebook.