means there’s no need for a luxurious four-door sedan that would play the role of the more practical model in Aston’s range.
“We have a very bold objective to create the world’s most desirable, ultra-luxury British performance brand,” Long added. “We’re setting very lofty objectives, specifically for each [vehicle] program but also overall for the brand. And there’s a big step change – in the confidence that’s behind the company now, but also in the way the company is resourced.”Long said that Aston Martin is now in a position that allows it to “ride different trends and waves.
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