Play Video
More than 60 per cent of Canadians “show a willingness” to pay up to 20 per cent more for sustainable products, but 57 per cent say they don’t believe in most “green” or sustainable claims that brands make, according to a report by Deloitte LLP on June 22.Sign up to receive the daily top stories from the Financial Post, a division of Postmedia Network Inc.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc.
A third of businesses that aren’t pursuing sustainable products said it’s because there’s a lack of consumer demand while almost a quarter said it’s not a priority. And more than 40 per cent said they’re at risk of a backlash if they pursue sustainability goals.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more: