“It was a massive, massive cancellation,” Lindell told the. “We lost $100 million from attacks by the box stores, the shopping networks, the shopping channels, all of them did cancel culture on us.”
“We were able to expand into our direct sales which is your radio, TV, podcast, direct mailers in your marketing, digital marketing, you know we do all that in-house so we just had to move people and shift our work,” he said. “The box stores used to be 45 percent of our business and the shopping channels but now they're like 5 percent.”
While criticizing the “cancel culture” that led to major retailers dropping his products, Lindell appeared to take credit for one large store going out of business because it stopped selling his pillows.hey, MyPillow was our number one seller ever we'd like to welcome them back Asked if he was specifically blaming the retailer’s bankruptcy on its cancellation of MyPillow products, Lindell first demurred before suggesting that it was indeed the case.