CFRA Research analyst Arun Sundaram said Amazon’s U.S. Prime Day discounts this year are mostly deeper than in previous years. The online retailer is marking 60 per cent off Gap GPS.N clothing, 50 per cent off on Sony headphones and 40 per cent off Peloton PTON.O exercise bikes, according to Bank of America.
Last year, U.S. online sales during Amazon’s Prime Day shopping event reached nearly $12 billion, up 8.5 per cent from the previous year, as inflation-hit Americans pounced on discounted essentials and electronics, according to Adobe, which tracks online spending.
Criteo’s CRTO.O Global Chief Revenue Officer Brian Gleason said such discounts may have more appeal to shoppers in a more difficult economy.
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