Upstart Channel NewsNation’s UFO Special Outpaces CNN in Key Demographic

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Since launching in 2021, NewsNation has hoped its unapologetically “centrist” tone and focus on general interest stories would eventually help the upstart news channel build a devoted audience.

. And on Sunday evening, it actually surpassed CNN in the key advertising demographic for adults aged 25-54. According to Nielsen, the channel’s specialon the historic Congressional hearing on UFOs, drew 39,000 demo viewers at 9 p.m.

ET, surpassing CNN’s 25-54 audience of 32,000 for its Sunday night airing ofCNN, still easily beat NewsNation in total viewership with 356,000 to its rival’s 106,000. NewsNation, however, saw its total audience grow 16 percent and demo viewership soar by 105 percent compared to the previous month. In recent weeks, the emergent station

 

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