Indigo Retail Sales Impacted by Inflation and Ransomware Attack

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Consumer shifts, cyberattack lead to lower sales for Indigo as it reports a $28.5-million loss in first quarter

) – as inflation and multiple interest-rate hikes have dampened spending and put pressure on retail sales.

“Customers are demonstrating increased price sensitivity in this environment, noted through an increased penetration of promotions, and a lift in sales during promotional periods,” Indigo chief executive officer Peter Ruis said on a conference call Friday to discuss the quarterly results. Indigo’s revenue decreased by 12.4 per cent year-over-year, to $179.2-million in the quarter ended July 1. Online revenue fell by 26 per cent to $38-million.

 

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