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Hudson's Bay ramps up rewards program with app and personalized offers

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Hudson\u0027s Bay hopes to capture customer interest with a revamped loyalty program that includes a new app and personalized offers. Read more

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The Toronto-based department store chain said Tuesday that the changes to its rewards offering are meant to refresh the program to better meet current shopping habits.“Hudson’s Bay was one of the first to introduce a rewards program in Canada, and since then we have seen tremendous change in how people are shopping, how they are prioritizing their purchases, and what they are looking for in a loyalty program,” said Kevin Parry, Hudson’s Bay’s vice-president of credit and loyalty, in a statement.

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