Hudson's Bay revamps rewards program with app, personalized offers and quests

The Toronto-based department store chain said Tuesday that the changes to its rewards offering are meant to refresh the program to better meet current shopping habits.

Shoppers start at the Hudson’s Bay Rewards level, which gives them one point for every dollar spent in stores or online at Hudson’s Bay and Zellers, as well as by using their Hudson’s Bay Mastercard. In addition to purchases, shoppers can earn points through personalized offers delivered through the app and based on individual preferences, shopping habits and "quests" completed by the user.There will also be bonus events where shoppers can earn double or extra points by shopping on certain days or redeeming fewer points for a higher discount.

Rewards revamps such as this one are becoming more common as banks and retailers look more closely for ways to boost sales and membership bases to weather current economic turbulence. Data about when and how people spend is also valuable to the companies. Hudson's Bay's reimagined loyalty program comes as the company has been working on several initiatives to streamline its operations and build excitement around its offerings.

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Hudson's Bay revamps rewards program with app, personalized offers and questsTORONTO — Hudson’s Bay hopes to capture customer interest with a revamped loyalty program that includes a new app and personalized offers.
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Hudson's Bay revamps rewards program with app, personalized offers and questsHudson’s Bay hopes to capture customer interest with a revamped loyalty program that includes a new app and personalized offers.
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Hudson's Bay revamps rewards program with app, personalized offers and questsTORONTO — Hudson’s Bay hopes to capture customer interest with a revamped loyalty program that includes a new app and personalized offers. The Toronto-based department store chain said Tuesday that the changes to its rewards offering are meant to refresh the program to better meet current shopping habits. “Hudson’s Bay was one of the first to introduce a rewards program in Canada, and since then we have seen tremendous change in how people are shopping, how they are prioritizing their purchases,
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