The NBA is seeing greater interest than ever from international fans for the new season, expecting fans from 214 countries to tune into games this year.
"We're meeting that demand by making it as easy as possible for international fans to follow the league and their favorite teams and players, whether on linear television, social media, or digital platforms like the NBA App," said Matt Brabants, senior vice president and head of international content partnerships.
Brabants added that TV viewership of NBA games in Serbia was up 50% year-over-year last season because Jokić"captured the country's attention with his incredible play," as he led the Nuggets to their first championship.
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