iPhone users don't upgrade as often as Android owners

The commonly held belief is that Apple is the dominant player in the US and according to this belief, the iPhone should sell in greater numbers than allroughly sold as many iPhones as all Android vendors combined

in the US in Q2 2023 according to Counterpoint. In September, iOS sales only accounted for 39 percent of total sales,, iPhone users hold onto their phones for longer than Android users, leading them to upgrade to a new model less frequently compared to Android users. Only 10 percent of iPhone owners surveyed by CIRP bought a new iPhone model less than a year after their previous purchase. In contrast, 23 percent of buyers who bought an61 percent of iOS users used their previous model for more than two years, whereas only 43 percent of Android users kept the same phone for that duration.

The general perception is that iOS users are wealthier, so ideally, they are the ones who should be upgrading more frequently. CIRP has a few theories as to why that isn't the case.are not as expensive as iPhones, so an Android user might not be reluctant to part with their old phone.

Another factor, which is not mentioned in the report, could be that iPhones generally have better support than Android, which could be why iPhone users don't feel compelled to buy a new model very often. Also, since iPhones have faster chips than Android handsets, they have more headroom for future apps. A discussion is a place, where people can voice their opinion, no matter if it is positive, neutral or negative.

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