Zia O'Shaughnessy, 30, from West Lothian, Scotland, who worked part-time in a call centre, started posting footage on the social media site in 2021 to share her haircare methods after growing up with "unruly" locks.
Zia said: "Kevin and I never really had ambitions to have big careers. We wanted to earn enough and also be at home with the kids. Growing up, Zia’s mum used to cut her hair short because it was so unruly. Zia remembers being constantly asked whether she was a boy or a girl, which she didn’t like. The technique involves washing her hair with shampoo and conditioner, applying leave-in conditioner and curl cream, and brushing it through.
"I thought 'I can’t be the only one', so I decided to start posting videos on TikTok - and it turns out there are so many women who were the same and had no idea. Zia said: "I wanted to leave the call centre so I was happy to be working for a brand I was passionate about. But I kept working on my TikTok page on the side and recording more videos.
Zia and Kevin had always rented properties and were desperate to own their own home and give their children more space and a garden.