Under the deal terms, shareholders of Bluegreen Vacations will get $75 in cash for each share held, more than double the stock's closing price on Friday, valuing the company at $1.28 billion.
"One of the major challenges with an independent Vacation Ownership company like BVH is that they do not have a well-recognized brand like HGV does and subsequently customer acquisition cost is significantly higher," said Truist Securities analysts in a note. It will also expand Hilton's presence along the U.S. East Coast while adding a number of outdoor and ski destinations.
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