Disney Has Made Nearly $25 Billion From Marvel and 'Star Wars'

The Big Picture Disney released a presentation earlier this week that gave a rare look into how fruitful the biggest IPs are for the House of Mouse. The filing reveals that its tentpole franchises, Marvel and Star Wars, have garnered $11.6 billion USD and $13.2 billion USD respectively since they were each acquired for $4 billion USD in 2009 and 2012, good for a 3.3 times and 2.9 times return on investment.

Disney also touted the launch of attractions like Avengers Campus, Star Tours, and Galaxy's Edge as a further show of the many significant revenue streams beyond film and television each franchise provides. With Star Wars, the company also touted three untitled upcoming movies, likely including The Mandalorian & Grogu coming in 2026 and Daisy Ridley's film, though Marvel also has a lot on the horizon, including Deadpool & Wolverine on July 26.

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