Apple announced three new subscription services, including a TV service, gaming bundle, and all-you-can-read magazine subscription on Monday at its campus in Cupertino, California. Apple also announced an Apple-branded credit card in partnership with Goldman Sachs.
Investors and analysts believe that Apple's services business, which includes revenue from App Store and licensing fees in addition to monthly subscriptions, is going to drive the majority of revenue growth over the next few years.Apple's new TV app will soon enable users to subscribe to individual streaming services, like HBO Go or Starz, and watch shows or sports through Apple's TV app, a feature called Apple TV Channels, which will launch in May.
The second half of Apple's launch event on Monday included a long series of Hollywood celebrities attached to Apple productions including Steven Spielberg, Reese Witherspoon, Steve Carrell, Oprah Winfrey, and Jennifer Aniston discussing their upcoming shows in a humorous manner. Some banner features in the new paid tier includes layouts specifically designed for a phone, including covers that subtly move, as well as other design and layout features. Users can access full current and past issues.
"We saw an opportunity to transform another fundamental form of payment, and that's the credit card," Apple CEO Tim Cook said.
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