Cupertino -
The move could be seen as a first step to challenging streaming video leaders Netflix and Amazon, although Apple is taking a different approach by offering paid "channels" from HBO, Starz and Showtime alongside its own content. As Apple struggles with saturated markets and sales of its iPhone fall, the company is turning more of its attention to services that provide regular subscription revenue.
They also emphasized content that would appeal to young audiences, potentially setting the stage for a rivalry with Walt Disney Co. Winfrey announced a global book club. Cook also said Apple Pay, its digital wallet, will soon be usable on public transit systems in Portland, Oregon, Chicago and New York City. Apple Pay will be available in more than 40 countries by the end of the year.With its new media push, Apple joins a crowded field where rivals such as Amazon.com's Prime Video and Netflix Inc have spent heavily to capture viewer attention and dollars with award-winning series and films.
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