Gordon Monson: Time for a Utah credit union and the Utah Royals to dump the ‘America First’ name and logo

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Many have scoffed at the soccer fans who've protested the Utah Royals' America First sponsorship, but their concerns deserve a deeper look, columnist Gordon Monson writes.

Gordon Monson: Time for a Utah credit union and the Utah Royals to dump the ‘America First’ name and logo

That might cost a nickel or two, but some things, even for a financial institution that’s in the business of making a whole lot of nickels, are more important than others. Like what a name stands for, what it symbolizes. Furthermore, the company said its logo represents the North American Bald Eagle, which is “stylistically designed to look similar to the wings worn by many of the brave service men and women in our armed forces.”

Both the team and the institution are better than that. And if they aren’t better, then they should get better. It should and can stare down the problems of the past and the present, acknowledge them and change them. If a name and a logo are emblematic of a legacy of sympathizing with or, at a minimum, ignoring Nazism and promoting racism and political extremism, it shouldn’t take a business brainiac or a nuclear scientist or even a leftwing nut to recognize it as damaging, destructive and disposable.

 

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