Demand for weight loss medications has brought obesity and weight management to the center of the conversation in ways I never could have imagined when I started my career in this field over a decade ago.In my own practice, I’ve found that the buzz around weight loss medications is having a profound impact on how people understand their health, the actions they take—and even the way they talk about it.
It’s important to address these pillars because behavior change remains important from before an individual begins a GLP-1 medication, to once they begin and after they stop—in order to achieve sustainable weight loss. And that’s the goal: weight loss – but in the context of improving overall health.
So much of weight management is based in behavior change, and digital care is uniquely situated to support individuals make those changes through day-to-day interventions, individualized nudges and daily actions. Additionally, through the use of AI, we can deliver digital experiences that are highly personalized, leading to sustained engagement over the long run—a key factor in maintaining results.