Caitlin Clark is having a moment in women's basketball. She shouldn't be the only one

I’ve been covering women’s sports on and off for more than 20 years — and not just Venus and Serena. When boxer Katie Taylor defended her lightweight titles in front of Conor McGregor at TD Garden in Boston back in 2018, I was there. When a new women’s professional football team, the Atlanta Xplosion, had its first season in 2003, I wrote about it.

Today, despite disparities in income even in the developed world, women are on the verge of controlling most of the world’s personal wealth. So while it is true men have historically not supported female athletes or leagues, what exactly has stopped women from pouring money into women’s basketball and other sports? This conversation is the same today as it was when Brandi Chastain kicked the U.S. into World Cup history in 1999. Kylie Jenner was not quite 2 then.

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Caitlin Clark behind increased betting interest in women's college basketballCaitlin Clark’s audacious logo 3-pointers and record-breaking accomplishments have driven sports fans who previously wouldn’t walk across the street to watch women’s basketball to set their DVRs for Iowa games
Source: sdut - 🏆 5. / 95 Read more »

Caitlin Clark behind increased betting interest in women's college basketballCaitlin Clark’s audacious logo 3-pointers and record-breaking accomplishments have driven sports fans who previously wouldn’t walk across the street to watch women’s basketball to set their DVRs for Iowa games. Bettors have taken an interest. They are using some of their discretionary money on Clark and the Hawkeyes.
Source: AP - 🏆 728. / 51 Read more »