Maxima Media Group on Saturday, inaugurated its new TV, the Views Channel, to capture the interest of youths on digital platforms and television in one space.
He told newsmen that traditional TV did not give enough space for youth’s expression, adding that this facilitated the creation of Views Channel to give youths opportunity to freely express their views, incurring no cost. “Our target audience is strictly 16 to 35 youths who dominate the population. About 60 per cent of them actually constitute our population, they should be given a voice.’’
Meanwhile, some of the participants at the launch eulogised the power of the youths who they said accounted for the highest influencing population in Nigeria.
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