“The key is pushing Forest City up to a critical mass where new businesses will add synergies to the old and create community multiplier effects. This will incubate a vibrant community economy that will flow over to services, entertainment, tourism, finance and construction.“Forest City’s major opportunity lies in its potential to shift away from its initial focus on the residential property market and transform into a hub for high-tech and value-added manufacturing industries.
How to stem the out-migration and provide a sustainable stimulus to the economy is among the biggest, if not the biggest challenge for the nation. However, the project faced a setback in 2018 when it was decided that foreigners would not be granted visas to live in Forest City. A reconfiguration of Forest City requires the setting up of parameters to revitalise the project. The challenges ahead can be seen in the SWOT analysis below:Location: The primary strength of Forest City is its strategic location in proximity to Singapore. Located near Johor’s second link to Singapore, it can be the gateway connecting Singapore and Malaysia in future growth plans.
If this can take place, it can attract the ancillary service businesses that can ensure the sustainable growth of Forest City. When this development attains critical mass , considerable multiplier effects will come to Forest City and the surrounding areas.Strong competition from neighbouring countries: In terms of foreign direct investment inflow, Malaysia ranks fourth in Asean.