Canadian tourism has come roaring back from pandemic lows, but operators say the sector has yet to reach pre-COVID levels.She and her husband began running ecotourism outfit Maple Leaf Adventures out of Vancouver about a month before the 9/11 terrorist attacks devastated international travel in 2001.
Tourism has come roaring back from pandemic lows, but operators say the sector has yet to reach pre-COVID levels and debt remains a hefty burden for thousands of small businesses across the country. Travel, hospitality and recreation offerings are effectively a perishable commodity, which means it’s especially hard to make back lost earnings.
“We were really impacted last year with climate change in terms, fire, drought, floods,” she continued. “People were actually cancelling their travels to Canada because they were thinking that the whole country was on fire. Remember the smoke in New York?”
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