WHEN MultiChoice, Africa’s leading entertainment platform, announced price adjustment on its DStv and GOtv packages on April 24, all hell broke loose. That has become a tradition. John Ugbe, the Chief Executive Officer, CEO, informed Nigerian clients that on Wednesday, May 1, 2024 the company will adjust prices across all packages.
MultiChoice has always been singled out for excoriation where other companies are given a free pass. In the past, there were calls on the Senate, House of Representatives, National Broadcasting Commission and the Federal Competition and Consumer Protection Commission, FCCPC, to regulate prices charged by MultiChoice. Last year, the National Association of Nigerian Students, NANS, threatened to picket the company over price adjustments.
But these vicious attacks on the right of a private company to make sound business decisions in a very challenging economic environment calls for interrogation more so when other businesses are not equally harangued. Why will anybody be offended that MultiChoice adjusted the prices of its services and products knowing full well how challenging and hostile the business environment has become since the sudden subsidy removal on May 29, 2029? As if that was not bad enough, recently, electricity tariff per kilowatt also went up from N66 to N255, a 300 per cent hike. The Naira has been devalued significantly with the attendant foreign exchange rate volatility.
Curiously, no other business concern has been called out like MultiChoice.
So, rather than wishing a company that has changed the face of entertainment in Nigeria for over 25 years dead, those not comfortable with its new price regime have viable options. In any case, StarTimes has raised its prices twice in the last one year. It smacks of hypocrisy when those who didn’t raise a whimper then are crying wolf now that MultiChoice, which is not immune from the domestic economic turmoil, does same.
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