SINGAPORE: To enhance and elevate users’ experience at popular tourist destinations, the Singapore Tourism Board and Google have partnered to bring location-based Augmented Reality experiences to Google Maps.
The STB will continue leveraging Google’s ARCore and Geospatial Creator technologies, enabling users to experience immersive AR content directly within the Google Maps mobile app.Welcoming their partnership with STB, Eric Lai, Group Product Manager, AR, said: . These tourism stakeholders will also be responsible for developing location-based AR experiences.
“It also benefits travellers as it aids their discovery of new places of interest and enriches them with a deeper understanding of Singapore’s rich history and culture through interactive storytelling.