Alibaba's South China Morning Post is looking to expand in the US.
The Hong Kong-based publication believes that the time is right because China-US trade talks and interest in them are heating up. It's already launched three US sites aimed at young readers, and is on the hunt for a US-based marketing director.his goal was to make his new business a"global media outlet."
Since then, the SCMP has quietly launched three sites in the US for what it called the"China curious": Goldthread, covering Chinese culture; Abacus, a consumer tech site; and Inkstone, which reports on current affairs for the China-curious. It's launched a US edition of its website andBut the SCMP is upping its game, with plans to hire a marketing director and grow editorial resources to build its US audience.
Cheung said the SCMP's core readers are often people who understand China and Asia's importance, but that it also sees a growing opportunity to reach younger readers who aren't business or political elites, but are curious about the world.