Home Credit Philippines, the country’s leading consumer finance company, has recently won three recognitions from the Asia-Pacific Stevie Awards. One of the only seven Philippine countries to win more than two gold trophies, Home Credit bagged gold awards for ‘Innovation in Product Placement’ and ‘Innovation in Paid Media Planning and Management,’ and a bronze award for ‘Innovation in Cross-Media Marketing.
Aiming to provide Filipinos financial options and implementing a variety of creative executions to try to effectively penetrate its customer and hit its target market, Home Credit Philippines has recently secured three accolades at the Asia-Pacific Stevie Awards for its efforts in marketing communications.
HCPH bagged the Gold Stevie® Award for “Innovation in Product Placement” for its Summer Campaign 2023: “Summer You Dasurv!”, specifically for its weather-triggered programmatic ads. This campaign pushed HCPH to be the preferred loan partner for Filipinos seeking affordable cooling appliances during the summer season. Home Credit pioneered the programmatic innovation where ads were being served dependent on the temperature and time of the location of the user and their device.
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Source: MlaStandard - 🏆 20. / 55 Read more »