The most popular non-grayscale color for a new car is blue, followed by red, green, and orange. The average new car in 2023 was available with 6.7 color options from the factory. Colorful cars are very much an endangered species these days. Last week, while driving my bright yellow Renault, I took a moment to analyze the colors of the cars around me. All I could see was black, white, silver, and gray.
6%iSeeCars The most popular non-grayscale color in 2023 was blue, with an 8.9% share of the market or 18% less than in 2004. It was followed by red at 7.3% , green at 2% , and orange at 0.5% . “Colorful cars appear to be an endangered species,” iSeeCars executive analyst Karl Brauer said. “Despite a diverse palette being offered by automakers, there are far fewer non-grayscale cars sold today.